We know that creating and implementing a 12-month plan can sound daunting, but don’t worry—we break down each component to make it easy to understand and take real action on. This course includes:
Each of the 9 sessions includes:
The workbook includes:
To get the most out of this course, we highly recommend completing the entire workbook and keep it on-hand to reference later.
If you’re planning on leading a group of agents through our course, we’ve added a bonus section that equips you with tools to get the job done effectively.
This section includes:
In this first section, we delve more into what community marketing is all about. We address fears or concerns you may have, we help you identify key elements of your business and brand, and we share some agents who are doing this whole “community marketing thing” really well!
In this lesson we dive into how to create top-notch real estate content, our criteria for evaluating content, finding the voice behind your content, and how to determine what your content should be.
For this whole community-focused content marketing thing to work… you’re going to need a website! Figuring out what your website will include is integral to creating, developing, and understanding your content plan.
In this lesson we include our recommendations for different types of web pages to include on your website. We also discuss what goes into creating each type of page, and tips for how to make the most of each page.
In this lesson, we explore a few different types of blog posts you can include on your website and what should go into making each one a valuable piece of content.
In addition to your standard website and blog content, there are a few other fantastic types of content we highly recommend integrating into your community marketing strategy. In this lesson, we go over different types of videos, in addition to podcasts, livestreams, and more.
There’s a lot of mixed messages out there about what makes a great website for a real estate agent. We go over the different types of websites and talk about what REALLY makes a website attract great clients (hint: it’s NOT IDX!).
Having great content is one thing, but how do you get people to actually find it!? We walk you through our strategy for getting your content found on Google, social media, and more.
Implementation is where a LOT of real estate agents (and even brokerages!) really struggle to succeed. We go over strategies for consistently implementing your plan and share case studies of agents who are doing it well (and lessons they’ve learned along the way!).
One of the most popular ways for people to take this e-course has been in a classroom format with a facilitator guiding everyone though each module. After having in-depth discussions with office managers who have facilitated the course, we’ve incorporated their suggestions and feedback and put together this guide to help anyone take on the role of facilitator.
$$2,497
Create a 12-Month Plan For Real Estate Success!